This course is designed to help public health professionals at all experience levels, and across subject areas, create concise, compelling messaging for programs and projects. 

Intended Audience

Public health practice professionals

Length

The length of time for participants to take this course is estimated to be one hour.

Course Content

This course will cover:

• Four Pillars of a Strong Brand
• Characteristics of Persuasive Messaging
• Brand Message Hierarchy
• Case Studies

Measurable Outcome

At the end of this training, you will be able to create persuasive public health messaging.

Learning Objectives

By the end of this module, you will be able to:

• Identify the four pillars of a strong brand
• Explain how to formulate a clear, concise, compelling, and consistent elevator pitch
• Explain how to build a strong brand message hierarchy
• Discuss common mistakes to avoid when creating persuasive messaging
• Apply the characteristics of effective messaging using realistic public health case studies

Certificate of Completion

A Certificate of Completion is awarded on successful completion of this course. In order to successfully complete this course, you MUST:

Score 70% or higher on the posttest. If you do not receive 70% on the posttest, you may review the material and re-take the posttest.

Core Competencies for Public Health Professionals

Domain 3: Communication Skills

3A1: Communicates in writing and orally with linguistic and cultural proficiency (e.g., using age-appropriate materials, incorporating images)

3A4: Suggests approaches for disseminating public health data and information (e.g., social media, newspapers, newsletters, journals, town hall meetings, libraries, neighborhood gatherings)

3A5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters)

Acknowledgements

Subject Matter Experts: Michele Levy, ML Brand Strategy Consulting

Instructional Designer and Developer: Nor Hashidah Abd Hamid, MPHTC

Item Writer: Roger Hileman, MPHTC

Media Specialist: Melissa Richlen, MPHTC

LMS Coordinator: Tim Beachy, MPHTC

This training, Creating Persuasive Public Health Messaging, is a comprehensive, awareness-level training course for public health professionals.

This is a collaboration project between Region 1 PHTC (New England Public Health Center - NEPHTC) and Region 7 PHTC (Midwestern Public Health Training Center - MPHTC).

Disclaimer: This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 “Regional Public Health Training Center Program.” This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.