Course Description

Assist individuals with developing messaging to convey information to the general and special populations. It includes guidelines and tools that will help you to create an appropriate message.

Intended Audience

Health practitioners who need to increase their ability to effectively communicate with the public, media, health care providers and response community during a public health emergency.

Learning Objectives:

After completion of the course, learners should be able to:

• Discuss the underlying theories of crisis and risk communication guidelines.
• Illustrate principles of developing a message map.
• Explain how to utilize a message map.
• Describe conducting pre-emergency planning to facilitate crisis and risk communication.
• Describe strategies to effectively communicate risk to special populations.
• Identify methods to identify and map special population groups.

Pre-requisites/Learning Level

No pre-requisites

Competencies addressed

Core Competencies for Public Health Professionals identified:

Domain 3: Communication Skills

• 3A2. Communicates in writing and orally with linguistic and cultural proficiency (e.g., using age-appropriate materials, incorporating images)
• 3A4. Suggests approaches for disseminating public health data and information (e.g., social media, newspapers, newsletters, journals, town hall meetings, libraries, neighborhood gatherings)
• 3A5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters)
• 3A7. Facilitates communication among individuals, groups, and organizations

Domain 4: Cultural Competency Skills

• 4A5. Addresses the diversity of individuals and populations when implementing policies, programs, and services that affect the health of a community

Domain 5: Community Dimensions of Practice Skills

• 5A5. Collaborates with community partners to improve health in a community (e.g., participates in committees, shares data and information, connects people to resources)

Domain 7: Financial Planning and Management Skills

• 7A14. Uses performance management systems for program and organizational improvement (e.g., achieving performance objectives and targets, increasing efficiency, refining processes, meeting Healthy People objectives, sustaining accreditation)

CEUs Offered

None

Cost

Free

Modality/format

Online Self-Pace

Length

1 hour

Presenter(s) and/or Content Experts

Technical requirements

• Adobe Acrobat Reader
• Flash Player
• Speakers

Registration requirements

Register a free account

Creation and/or update

July 6, 2012, First Creation

June 12, 2019, Updated Player, Closed Captioning, New CDC Module on CERC