Program Evaluation

Course Summary

1. Title: Program Evaluation

2. Keywords/Themes: Evaluation, Formative
Process, Summative Outcome, Stakeholders, Logic Model, Qualitative Data,
Quantitative data, Focus Groups, Survey, reporting,

Course Description:

course is designed to familiarize local public health administrators and
members with program evaluation, which is an essential organizational practice
in public health.  Program evaluation is defined as “the systematic
collection of information about the activities, characteristics, and outcomes
of programs to make judgments about the program, improve program effectiveness,
and/or inform decisions about future program development." This course
will go over the steps of the program evaluation process as well as a basic
evaluation plan.

4. Intended Audience: individuals
who are new Public Health Administrators

5. Learning Objectives:

After the completion of the course, you will
be able to:

  • Describe
    the steps of the program evaluation process.
  • Identify
    key stakeholders of the evaluation.
  • Describe
    the components of a program logic model.
  • Outline
    a basic evaluation plan including data collection methods.
  • List
    and describe three ways to use evaluation data to draw conclusions about a

6. Pre-requisites/Learning Level: No pre-requisites

7. Competencies addressed:

Core Competencies for Public Health

1A1, 1B1, 1C1 - Describes
factors affecting the health of a community (e.g., equity, income, education,

1A2, 1B2, 1C2 - Determines
quantitative and qualitative data and information (e.g., vital statistics,
electronic health records, transportation patterns, unemployment rates,
community input, health equity impact assessments) needed for assessing the
health of a community.

1A3, 1B3 – Applies ethical
principles in accessing, collecting, analyzing, using, maintaining, and
disseminating data and information

1C3 - Ensures ethical
principles are applied in accessing, collecting, analyzing, using, maintaining,
and disseminating data and information

1A9 - Describes public health
applications of quantitative and qualitative data

2A2 - Contributes to
development of program goals and objectives

2B11 - Evaluates policies,
programs, and services (e.g., outputs, outcomes, processes, procedures, return
on investment)

8. CEUs Offered: None

9. Cost: Free

10. Modality/format: Online Self-Pace

11. Length: 1 hour

12. Presenter(s) and/or Content
Experts: Kellee Thorburn McCrory, Dena Fife

13. Technical requirements:

  • Adobe Acrobat Reader 
  • Flash Player 
  • Speakers

14. Registration requirements: Register a free account

15. Creation and/or update: May 12, 2015