Social Marketing and Public Health: Effective Campaigns and How They Work

Category: Communication

This presentation provides an overview of the theories behind social marketing, social marketing strategies, how it works, and examples of effective campaigns

Intended Audience:

Learning Objectives:

By the end of the course, you should be able to do the following:

  • Understand social marketing.
  • Social marketing theories and strategies.
  • Principals and evidence of effectiveness.

Pre-requisites/Learning Level:


Competencies addressed:

Communications 1.9.  Share information that is understood by the average person using the media, various electronic technologies, and community networks.

CEUs Offered:





Online Self-Pace


1 hour

Presenter(s) and/or Content Experts:

Technical requirements:

  • Adobe Acrobat Reader 
  • Speakers

Registration requirements:

Register a free account

Creation and/or update: October 17, 2012